BRAND RECOGNITIONの意味、ブランド認知度

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@Work
2011.06.23

Hello again, and welcome to our special coverage of the event that all the world is talking about - the WordMaster@Work Thursday edition!

Today's Lesson
BRAND RECOGNITION   ブランド認知度

Explanation

  • Brand recognition is the degree to which consumers know that a particular brand exists. It may also refer to how much consumers know ABOUT the brand.
  • brand recognition とは、あるブランドの存在を消費者がどの程度知っているかということを表します。また、消費者がどれだけそのブランドについて知っているかということをさすこともあります。

BRAND RECOGNITION

examples

  1. Logo design is one of the most effective ways of building brand recognition.
  2. The company has quickly achieved huge brand recognition in China.
  3. We choose to sponsor so many intercollegiate sports events because we understand the value of brand recognition among university students.

英会話レッスンAll the best!