HOME > WordMaster® > THE (MASS) MEDIA | マスメディア
2011.06.21 (Review of 2007.10.24 edition)
One cannot overestimate the importance of today's WordMaster, for there is little doubt that each of us is in large part a product of its influence!
THE (MASS) MEDIA マスメディア
- The media or the mass media is the collection of communication sources - such as newspapers, radio, and television - that can reach very large numbers of people.
Be Careful (1) ! These expressions can take either a singular or plural verb.
Be Careful (2) ! We often drop "the" when using the word media in combination with another noun; for example, " media company" and " media studies". - the media または the mass media とは、新聞やラジオ、テレビなど、とても多くの人に情報を伝えることができる通信源の総称です。
注意１：これらの表現は、単数、複数、どちらの動詞をとることも可能です。
注意２： media company （メディア企業）や media studies （メディア学）など、 media という語をほかの語と組み合わせて使う場合、the を落とすことがよくあります。
- Government censorship of the media is still a problem in some countries.
- Skillful use of the media by the company's marketing department made the product an overnight success.
- The mass media generate revenue mainly by selling advertising space to businesses.
- For many people, especially in developed countries, the mass media is their primary source of news and information.
- (title of a magazine article)
Is the Internet the new mass media? - The multi-million dollar promotion campaign for the Berlitz Boyz latest CD has generated an incredible amount of media buzz.
Take care!