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2008.04.10(Review of 2004.10.01 edition)

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Today's Lesson
HARD SELL / SOFT SELL
強引な売り込み／穏やかな売り込み

Explanation

  • A hard sell (noun) is a sales technique that uses high pressure to persuade a customer to buy something.
    The verb form is hard-sell.
    A soft sell (noun) is a sales technique that uses low pressure to gently persuade a customer to buy something.
    The verb form is soft-sell.
  • hard sell は、強くプレッシャーをかけて何かを買うように説得する販売手法のことです。
    動詞形は、hard-sell です。
    soft sell は、あまりプレッシャーはかけず、柔らかく何かを買うように説得する販売手法のことです。
    動詞形は、soft-sell です。

HARD SELL / SOFT SELL

examples

  1. Our sales people never work on commission, so there's no hard sell here.
  2. I'm never going back to that store. The salesman tried to hard-sell me a TV that was twice the size I told him I needed. And he just wouldn't take “no” for an answer.
  3. I liked the singer's soft-sell approach to promoting her new CD. She just said: “By the way, if you liked what you heard tonight, you might enjoy my new CD. It'll be available at the door on your way out.”

英会話レッスンHave a great day! We insist!!