WORD OF MOUTHの意味、口コミ

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@Work
2005.03.03 (Review of 2004.09.21 edition)

How many times have you tried a new restaurant or bought a new product because a friend recommended it? In terms of sheer persuasiveness, it's hard to beat that kind of advertising.

And that's the stuff of today's WordMaster@Work review edition!

Today's Lesson
WORD OF MOUTH   口コミ

Explanation

  • Word of mouth is spoken communication, not written.
  • word of mouth とは、書面ではなく、口頭での情報伝達のことをいいます。

examples

  1. We've never spent a cent on advertising. We rely entirely on word of mouth.
  2. News of the event spread quickly by word of mouth, even before the story was printed in the newspaper.
  3. People tend to trust word-of-mouth recommendations and referrals more than commercial advertising.
  4. How can we increase word-of-mouth advertising?

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